Ubungakanani beMarike yeLingerie yabasetyhini ixabisa i- $ 39.81 yebhiliyoni ngo-2020 kwaye kuqikelelwa ukuba iya kufikelela kwi- $ 79.80 yebhiliyoni ngo-2028, ikhula kwi-CAGR ye-9.1% ukusuka ngo-2021 ukuya ku-2028.
Iimfuno zabathengi eziguqukayo ngokukhawuleza zempahla enomtsalane kunye nentsha yempahla ziqhuba iMarike yeLingerie yabasetyhini kwihlabathi ngexesha elilindelweyo. Ukongeza, inani elikhulayo labasetyhini abazimeleyo kwezemali, ukunyuka kwamanqanaba engeniso yomntu ngamnye, ukufudukela kwabantu ezidolophini ngokukhawuleza, kunye nokukhula kwamatshaneli okuthengisa kuqikelelwa ukuba kuya kuqhubela phambili iMarike yeLingerie yabasetyhini kwihlabathi liphela kunyaka ozayo. Ngaphaya koko, ukwanda kokuthandwa kokunxiba kwempahla yangaphantsi enegama, ukutshintsha izinto ezikhethwa yisizukulwana esincinci, iminikelo yokuyila kunye neyodwa ekujoliswe kuyo kubathengi, ukuthengisa ngokundlongondlongo kunye nezicwangciso zokuthengisa ngokukhokela abadlali beMarike yeLingerie yabasetyhini, kunye necandelo lokuthengisa elikhulayo kunye ne-e-commerce zonke ziya kuba negalelo. kukukhula kwemarike ngexesha loqikelelo.
Global Women's Lingerie Market Definition
I-Lingerie libinzana elithatyathwe kwigama lesiFrentshi, elithetha "impahla yangaphantsi," kwaye lisetyenziselwa ukuchaza ngokukodwa iingubo zangaphantsi zabasetyhini ezikhaphukhaphu. Igama lokuqala lesiFrentshi livela kwigama le-lingerie, elithetha ilinen. Iingubo zangaphantsi ziyinto ebalulekileyo kwiwodrophu yabasetyhini, kwaye ukuthengisa iimpahla zangaphantsi ezinoyilo olulodwa kunye neepateni ziyavela ngokutshintsha kwefashoni. I-Lingerie luhlobo lwempahla yangaphantsi ebandakanya ubukhulu becala ngamalaphu alastiki. I-Lingerie luhlobo lwempahla yabasetyhini eyenziwe ngelaphu elikhaphukhaphu, elithambileyo, elisilika, elicwebileyo, nelithambileyo.
I-Lingerie luhlobo lwempahla yabasetyhini olubandakanya iimpahla zangaphantsi (ikakhulukazi iibrassiere), iimpahla zokulala, kunye neengubo ezilula. Ingcamango yempahla yangaphantsi yimpahla yangaphantsi ebukekayo eyenziwe yaza yaziswa ngenkulungwane yeshumi elinesithoba. Igama elithi 'impahla yangaphantsi' lisetyenziswa rhoqo ukubonisa ukuba izinto zinomtsalane kwaye zinesitayile. Ngaphandle koko, ukunxiba impahla yangaphantsi kuneengenelo ezahlukeneyo, njengokufihla iziphene, ukunika umzimba ifom echanekileyo, kunye nokonyusa ukuzithemba. Ngokusebenzisa izinto ezinjalo, abafazi baziva bekhululekile ngakumbi malunga nentuthuzelo yabo kwaye benza ubomi babo bube lula. Ikwanceda abasetyhini ekugcineni impilo ebalaseleyo. Ubomi obukholisayo kunye nempahla yangaphantsi eyenziwe ngokumangalisayo inefuthe elimnandi engqondweni nasemzimbeni. Iingubo zangaphantsi aziphuculi nje inkangeleko yomntu kodwa zikwakhulisa ukuzithemba nokuzixabisa kwakhe.
Ujongo jikelele lweMarike yeLingerie yabasetyhini
IMarike yeLingerie yabasetyhini yehlabathi kulindeleke ukuba ikhule kakhulu ngexesha eliqikelelweyo ngenxa yokunyuka kokungena kweentengiso ezicwangcisiweyo. Ukunyuka kweevenkile ezahlukeneyo kwi-hypermarket / i-supermarket, iifomathi zeengcali, kunye nokuthengiswa kwee-lingerie kwi-intanethi kuye kwagxininisa ukuvela kweshishini lokuthengisa. Abantu babeka phambili intuthuzelo kunye noncedo ngakumbi kunanini na ngaphambili ngenxa yokuphila ubomi obuxakekileyo kunye neeshedyuli zomsebenzi. Iivenkile ezinkulu, ezilungelelaniswe kakuhle zentengiso zibonelela ngeentlobo ngeentlobo zeemveliso zelingerie kunye noyilo, olufana neebhula, iibhulukhwe, iibhulukhwe, kunye nezinye iimpahla, zonke ziphantsi kophahla olunye, zibonelela abathengi ngeendlela ezingakumbi. Abathengi banokufumana ezinye iimpahla zokunxiba kwezi venkile ukuze bafezekise iimfuno zabo.
Ngokunyuka kwemfuno yabathengi yezinto ezinegama, ukubaluleka kwabarhwebi abalungelelanisiweyo ababonelela ngeempahla zangaphantsi ezinophawu kuye kwanda. Abavelisi beempahla zangaphantsi nabo bamkela inkqubela phambili yetekhnoloji ukunika abathengi amava okuthenga angenakuthelekiswa nanto. Amashishini aguqukela kubukrelekrele bokwenziwa ukuze afumane ukuqonda okunzulu ngokuziphatha kwabathengi kunye nokubonelela ngenkonzo engcono. Kwakhona, abathengi banokufunda ngakumbi malunga neempawu ezahlukeneyo, thelekisa amaxabiso, kwaye bavavanye umgangatho njengoko ukuthengisa okucwangcisiweyo kuya kuthandwa kakhulu, okubavumela ukuba benze ukhetho olungcono lokuthenga. Ukongeza, iinkampani zisebenzisa amalaphu amatsha afana nenayiloni, i-polyester, i-satin, i-lace, i-sheer, i-spandex, i-silika, kunye nomqhaphu ukuhlangabezana nesidingo sempahla yangaphantsi ekhululekile kunye nesebenzayo phakathi kwabasetyhini abasebenzayo.
Abaqulunqi bee-Lingerie bagxile kumalaphu atyebileyo, imihombiso, imidibaniso enomtsalane yemibala, imibala eqaqambileyo, kunye neleyisi kuyilo lwabo, olunokwandisa ukukhula kwentengiso kwixesha lengqikelelo. Ngaphezu koko, ukuqonda okuthe kratya kokufaneleka okugqibeleleyo kunye nokufumaneka kuya kunceda ukukhula kwemarike. Imakethi iqikelelwa ukuba iza kunyuka njengoko abantu beqonda ngakumbi ukuba kufanelekile, inani leminyaka eliwaka liyakhula, kwaye abafazi befumana amandla okuthenga. Kwakhona, ubukho boluhlu olwahlukeneyo lwezinto kuluhlu olubanzi lweendlela zokusetyenziswa ezahlukeneyo, ezinje ngezemidlalo, ukunxiba komtshato, kunye nokunxiba kwemihla ngemihla, kunokonyusa ukukhula kwentengiso. Umnqweno wabasetyhini wokuphucula umtsalane wabo wendalo ukwakhuthaza ukukhula kwemarike yehlabathi.
Nangona kunjalo, utshintsho lwefashoni kunye nokutshintsha okuzinzileyo kubathengi kunye nokulindelweyo, ukukhula kweendleko zentengiso yempahla yangaphantsi kuthintele iMarike yeLingerie yabasetyhini kwihlabathi ngexesha eliqikelelweyo. Ukongeza, ixabiso eliphezulu lentengiso yemveliso kunye nokukhuthaza liyiqhwalelisa iMarike yeLingerie yabaseTyhini ngakumbi ngexesha eliqikelelweyo njengoko iintengiso zempahla yangaphantsi kumajelo osasazo ahlukeneyo zifuna iimodeli zokuqeshwa, okukhokelela ekunyukeni kweendleko zemveliso, nto leyo ebuyisela umva kakhulu kwabo baqalayo ukungena. imarike.
Ngaphaya koko, amacandelo akhulayo alungelelanisiweyo okuthengisa kunye ne-e-commerce aya kubonelela ngeenzuzo ezinengeniso kwimarike yehlabathi kulo nyaka uzayo. Ukongeza, impembelelo yemithombo yeendaba zentlalo, iminikelo yokutsha ekujoliswe kuyo kubathengi, ukutshintsha izinto ezikhethwa yisizukulwana esincinci, ukuveliswa kwezinto ezintsha, kunye nentengiso enobundlongondlongo kunye nezicwangciso zokuthengisa ngabadlali abakhokelayo be-lingerie ziya kubonelela ngamathuba angakumbi okukhula kwentengiso kulo nyaka uzayo.
Ixesha lokuposa: Jan-03-2023