I-Lingerie yenye yeendidi ezimbalwa zokuthengisa ezibone utshintsho olubalulekileyo kunye nexesha. Ubhubhani ukhawulezise umkhwa osele uxhaphakile wokunxiba intuthuzelo, uzisa iisilhouettes zekomityi ezithambileyo, iibrari zezemidlalo, kunye neemfutshane ezilungeleleneyo ngaphambili. Abathengisi kufuneka baphinde bacinge ngokuzinza kunye nokwahluka, kunye nokuguquguquka kwexabiso ukuze bahlale kumdlalo kule marike eguquguqukayo.
Fumanisa izoyikiso zemarike zangoku kunye namathuba okuqhuba ukukhula kwintengiso yempahla yangaphantsi.
Iimbalasane eziphambili kwishishini lempahla yangaphantsi
I-akhawunti ye-Lingerie ye-4% yazo zonke iimpahla zabasetyhini ezithengiswa kwi-intanethi e-United States nase-United Kingdom zidibene. Ngelixa oku kunokubonakala kungenanto, uphando lwamva nje lubonisa ukuba imfuno yemalike yempahla yangaphantsi yehlabathi kunye nesabelo ibimalunga neebhiliyoni ezingama-43 zeedola ngo-2020 kwaye kuqikelelwa ukuba iya kufikelela malunga neebhiliyoni ezingama-84 zeedola ekupheleni kuka-2028.
Phakathi kwabadlali abakhulu behlabathi kwishishini lempahla yangaphantsi yiJockey International Inc., iVictoria's Secret, iZivame, iGap Inc., iHanesbrands Inc., iTriumph International Ltd., iBare Necessities, kunye noCalvin Klein.
Imarike yempahla yangaphantsi yehlabathi ngokohlobo
●Brassiere
● Abagibi
● Isinxibo semilo
●Abanye (ubungcali: iimpahla zokuphumla, ukukhulelwa, iimbaleki, njl.njl.)
Imarike yempahla yangaphantsi yehlabathi ngejelo lokusasaza
● Iivenkile ezikhethekileyo
● Iivenkile ezinemveliso ezininzi
● Kwi-intanethi
Iimpawu kwi-eCommerce
Ngexesha lo bhubhani, kuye kwakho ukonyuka okubalulekileyo kwimfuno yempahla yokusebenza-ukusuka-ekhaya kunye neemveliso zokuziva (ezingenamthungo) ezifumaneka ngeCommerce.
Kubekho kwakhona utshintsho kwimikhwa yokuthenga abathengi. Ngenxa yobhubhane, uninzi lwabasetyhini luguqukele ekuthengeni iimpahla zabo zangaphakathi kwi-Intanethi, apho babenokufumana khona ukhetho olubanzi lwesitayile. Ingenelo yolu khetho yayikukuba babenobumfihlo obungakumbi.
Ukongezelela, umnqweno wokuziva ukhululekile malunga nomfanekiso womzimba elunxwemeni ubangele ukuba i-swimsuits ephezulu ifumane ukuthandwa.
Ngokumalunga neendlela zentlalo, imfuno ekhulayo yokuqaqambisa iimpawu zendalo zomzimba iya konyusa unyawo lwemarike yempahla yangaphantsi yehlabathi, kwaye abadlali bentengiso kufuneka babandakanyeke malunga neentlobo zemizimba.
Ukutshintsha kwendlela yokuphila yabathengi edityaniswe nengeniso eyandisiweyo enokulahlwa yeyona inokuthi iqhubele phambili icandelo lempahla yangaphantsi etofotofo. Inkonzo yangaphantsi yangaphantsi ibandakanya:
● Ingcebiso yengcali / inkonzo / ukupakishwa
● Uyilo olukumgangatho ophezulu, imathiriyeli
●Umfanekiso webhrendi owomeleleyo
● Isiseko somxhasi ekujoliswe kuwo
Imarike yempahla yangaphantsi: izinto ekufuneka uzigcine engqondweni
Abathengi abaninzi bazama ukubonisa ubuntu babo ngempahla, ngenxa yoko, umfanekiso webrendi awufanelanga ufana nesazisi sohlobo kuphela kodwa ukwaxhasa ukuzibona kwabathengi. Ngokuqhelekileyo, abathengi bathenga ezivenkileni okanye bathenge kwiimpawu ezixhasa umfanekiso wabo.
Kwabasetyhini, kubaluleke ngokulinganayo ukuba omnye wabo obalulekileyo alithande iqhekeza elinikiweyo. Nangona kunjalo, ukuqinisekisa ukuthuthuzelwa kunye nemvakalelo yenkululeko yeyona nto ibalulekileyo.
Uphando lubonisa ukuba abaphulaphuli abancinci abanyanisekanga kangako kwaye bathanda ukungxama kwaye abathengi abaqhutywa ngamaxabiso. Ngokwahlukileyo, abathengi abaphakathi bathembeka xa befumana uphawu abaluthandayo. Oku kuthetha ukuba abathengi abancinci banokuguqulwa babe ngabathengi abathembekileyo njengoko bekhula. Umbuzo ngulo-iyiphi iminyaka yobudala obuqhelekileyo bokuguquka? Kwiimpawu zodidi oluphezulu, iqela leminyaka kufuneka lixelwe kwaye kusetyenzwe ngokucokisekileyo ukuze liguqulwe libe ngabathengi abathembekileyo bexesha elide.
Izoyikiso
Ukukhula okuqhubekayo kwecandelo leengubo ezisondeleyo kuveliswa ngabasetyhini abathenga iibrasi ezininzi kunye nempahla yangaphantsi kunento abanokuyidinga ngokusekelwe kubomi beemveliso. Nangona kunjalo, ukuba abathengi batshintshela kwindlela yokuphila encinci, ukuthengisa kuya kuchaphazeleka kakhulu.
Ukongeza, ezi ndlela zilandelayo kufuneka ziqwalaselwe:
● Iibrendi kufuneka zilumke kumfanekiso womzimba omelwe kwimathiriyeli yokuthengisa, njengoko uluntu lusiba lukhuni ngakumbi kwaye lunovakalelo
Amathuba
Abasetyhini abaneemilo ze-curvier kunye nabasetyhini abakhulu bangabathengi abaxabisekileyo abafanelwe ingqalelo ekhethekileyo. Ubukhulu becala banyanisekile kwi-brand, ke iinkampani kufuneka zibenze abathengi abazinikeleyo ngokubonelela ngeenkqubo zokuthembeka, izixhobo zonxibelelwano lwentengiso eneenkcukacha, kunye nobukho babasebenzi abanamava okuthengisa.
Ubukho babaphembeleli kufuneka buthathelwe ingqalelo ngokunjalo. Ukuba abaphulaphuli ekujoliswe kubo bakhethwe ngobulumko, i-media media post ngu-influencer inokuchukumisa kakhulu umthengi onokuthi, bancede ukuba bazi ukuqokelela uphawu olunikeziweyo, kwaye ubakhuthaze ukuba batyelele ivenkile.
Ixesha lokuposa: Jan-03-2023